What Today’s Buyer Actually Wants: Self-Service

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People are smart. They research before they buy. In fact, 81% of shoppers do online research before making a purchase (HubSpot). According to Salesforce, 60% of customers prefer self-service tools over calling a business.

Translation: if your site doesn’t let them find answers, see prices, and book without a phone call… you’re leaking leads. They will go somewhere else. Times have changed. They don't want to pick up the phone and be sold anymore so we have to capture them the way they want to shop.

Here’s what today’s buyer expects (and how QuickQuote makes it simple):

1. A Quick Self-Check

Instead of dumping a phone number and saying “Call us,” start with a guided quiz.

Example: “Do you need house washing, driveway cleaning, or roof cleaning?”

Why it works: It feels personalized, and you’re collecting lead data instantly.

2. Choosing Their Own Service

Stop making customers scroll. Put your services in a menu with photos and proof.

Example: 

✅ House Wash

✅ Roof Cleaning

✅ Paver Sealing

✅ Exterior and Seasonal Lighting

Pro tip: Show before-and-after photos with each service. People buy outcomes, not descriptions.

3. Customizing What They Need

No one wants “one-size-fits-all.” Give them options.

Example packages:

• Basic: Just siding

• Better: Siding + driveway

• Best: Full property refresh

Case study: One paver sealing contractor added packages and saw a 22% jump in upsells because more customers picked “Better” instead of “Basic.”

4. Seeing a Price

This is the deal-breaker. Transparency builds trust.

Reality: 

People are smart now and want to know how much something might cost before ever picking up the phone and calling. Don’t lose a customer just because you’re hiding the price.

Example: 

“Most jobs like this run $350–$500.”

Stat: According to BigCommerce, 74% of customers are more likely to buy when pricing info is available upfront.

Actual Results:

Case Study: A regional exterior cleaning company installed QuickQuote. Lead volume stayed the same, but qualified booked jobs jumped 31% and average ticket went up 18%.

The Bottom Line

Today’s buyers want control. Give it to them, and they’ll reward you with trust and booked jobs. Hide it, and you’ll lose them before the phone even rings.

QuickQuote is here to help you capture, convert, and close more customers in less time.

Try it for 30 days!